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UPDATE: Smithfield hams drops Paula Deen as spokeswoman

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Deen re-scheduled for NBC's "Today" show on Wednesday

NEW YORK (AP) — Paula Deen lost another part of her empire on Monday: Smithfield Foods said it was dropping her as a spokeswoman.

The announcement came days after the Food Network said it would not renew the celebrity cook's contract in the wake of revelations that she used racial slurs in the past.

Smithfield sold Paula Deen-branded hams in addition to using her as a spokeswoman. In a statement, the company said it "condemns the use of offensive and discriminatory language and behavior of any kind. Therefore, we are terminating our partnership with Paula Deen."

QVC also said it was reviewing its deal with Paula Deen Enterprises to sell the star's cookbooks and cookware.

Earlier today:

NEW YORK — Paula Deen will appear on NBC's "Today" show on Wednesday, according to host Matt Lauer.

Lauer's announcement came Monday, three days after the celebrity cook abruptly canceled on the morning show, where she was scheduled to answer questions about her past use of racial slurs.

Lauer said Deen "told us she will be here this time."

While questioned last month in a discrimination lawsuit, the 66-year-old Food Network star admitted to using the N-word in the past, but she insisted she and her family do not tolerate prejudice.

Deen issued videotaped apologies Friday afternoon seeking forgiveness from fans and critics.

But hours later, the Food Network announced it wouldn't renew her contract when it ends this month.

 

Copyright 2013 The Associated Press.


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